Brand Perception: First Impressions Matter

July 16, 2017

What Is Brand Perception? Brand perception is the way that consumers select, organize, and interpret…

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7 Factors that Influence User Experience: The Iconic Honeycomb Model

July 9, 2017

User experience issues arise in both electronic (e.g. a business website) and analog form (e.g. a tangible…

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The Importance of User-Centered Design

July 2, 2017

User-centered design is at the very core of digital marketing. In this blog, we’ll explain what…

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Design as A Business Investment & Catalyst for Greatness

July 1, 2017

It was Pablo Picasso that said, “I begin with an idea and then it becomes…

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The Power of Visual Storytelling

June 12, 2017

Close your eyes for a moment, and think about Apple. Whatever your opinions on the…

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