Brand Perception: First Impressions Matter
What Is Brand Perception? Brand perception is the way that consumers select, organize, and interpret…
CONTINUE READING7 Factors that Influence User Experience: The Iconic Honeycomb Model
User experience issues arise in both electronic (e.g. a business website) and analog form (e.g. a tangible…
CONTINUE READINGThe Importance of User-Centered Design
User-centered design is at the very core of digital marketing. In this blog, we’ll explain what…
CONTINUE READINGDesign as A Business Investment & Catalyst for Greatness
It was Pablo Picasso that said, “I begin with an idea and then it becomes…
CONTINUE READINGThe Power of Visual Storytelling
Close your eyes for a moment, and think about Apple. Whatever your opinions on the…
CONTINUE READING