Design as A Business Investment & Catalyst for Greatness

It was Pablo Picasso that said, “I begin with an idea and then it becomes something else.” As a celebrated painter and artist Picasso knew the value of visual images and how they can impact an audience. According to the New Yorker, in 2001, one of his paintings was rumored to be sold for an estimated 139 million dollars until the owner accidentally punctured the painting causing the sale to cease. As illustrated in the previous example; one minor detail can result in an enormous loss. Picasso’s quote also conveys the idea that we must continue to evolve in our creative endeavors as it pertains to design and innovation.

Design is the creative element that separates good ideas from legendary solutions. Having a creative brain may very well be the best way to overcome the competition. Innovators such as Steve Jobs had an extreme fondness for design and simplicity. Mr. Jobs was quoted in Smithsonian Magazine as saying, “I love it when you can bring really great design and simple capability to something…” Jobs references this as the mantra for the design of the first Mac and iPod. Apple’s continued success stems from the platform that Steve Jobs created.

Numerous entrepreneurial business people know precisely the value that good design imparts as it pertains to showcasing their products and services. The intuitive nature of design allows us to highlight the intricacies that may have been missed with a more formal and indirect approach. It’s often the small details that design experts can connect with on a personal and global level that brings real value and expertise to an evolving business market.

Design is the overall investment that can catapult a product or service into greatness.